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Video

Get behind the camera!

It’s the year for video. We have collected a few video statistics from here-and-there on the web.

Video usage is on the rise.

  • 81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
  • 99% of those who already do use video, say they’ll continue to do so in 2018.
  • 65% of those who don’t currently use video, say they plan to start in 2018.

The Statistics

  •    64% of consumers make a purchase after watching branded social videos (via tubularinsights).
  •    59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  •    Native videos on Facebook have 10 times higher reach compared to YouTube links
  •    An initial email with a video receives an increased click-through rate by 96%.
  •    Cisco states that live internet video will account for 13 % of the total video traffic in 2018 (via Forbes).
  •    Video attracts two to three times as many monthly visitors.
  •    Combining video with full-page ads boosts engagement by 22 percent.
  •    Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  •    The average user spends 88% more time on a website with video.

The Future

By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

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