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Get eggrolls.

OK. It’s from the old Doris Day movie “With Six You Get Eggroll” (1968). Probably lost on folks who are not members of AARP.

If you are planning an ad campaign with a publisher for paper or website ads, make sure you also get the ability to have a branded block of your own making posted in the publisher’s news feed of Facebook — or on other relevant social media. Make it a point of negotiation that you don’t bend from!