Do you see the light?
Or does this just look like Alphabet Soup to you? Let’s take a look at what makes up the hotte$t job (or jobs) on the Internet, so you’re in-the-know when someone who wants to sell you Digital Marketing services.
Digital Marketing at glance
SEO (Search Engine Optimization)
Utilizing relevant search terms (keep it “white hat”) to ensure your business shows up in organic (or unpaid) search results. As user behavior and search engine algorithms change daily, just make sure your web pages and blogs are relevant and engaging and that all content is tagged on the back end.
SEM (Search Engine Marketing)
Google AdWords/AdWords Express – Pay to play. And Google My Business
SMO (Social Media Optimization)
Ensuring business has a presence on all appropriate platforms to increase awareness and drive web traffic: Facebook, Instagram, Twitter, Pinterest, YouTube, Google My Business, etc.
SMM (Social Media Marketing)
Promoting business across various platforms (included in campaign planning).
SMM (Social Media Management)
Ensuring business has a consistent presence on all platforms, maintaining brand consistency, and campaign execution.
Creating and sharing content (branded graphics and memes, engaging webpages, video, blogs, etc.)
(Called influencer marketing, which is not a word.) You don’t have to be on Taylor Swift’s Instagram page to utilize influence marketing. Think about who plays a big role in your markets (i.e. local travel websites, media organizations, sports teams, universities). This is where co-marketing and cross-promotion come in.
Creating campaigns that will influence consumer behavior (executed on all platforms).
Email Direct Marketing
Constant Contact, MailChimp or other mailList applications for broadcasting newsletters.
Google Analytics, Social Media Insights, etc. Any method of tracking your advertising, social media or website.
Digital Display Advertising
(Google, Facebook, Twitter, Pinterest, etc.). Basically any paid digital ads (SEM, SMM, etc.).