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CM Farms: Marketing Plan 2021

Facebook Paid Ads

Facebook ads did well with 429 PAID followers (doesn’t include organic growth) and a reach of 40K+ people. Average ad spend was  $0.24, well below industry average of $1.72 Cost-Per-Click. We spent under $500 for the entire year. Highly recommend continuing with paid ads for 2021 and starting them sooner than later with a $200/month ad spend budget.

Spring

Opening Day
March 19
Baby Animals
Crawfish

Easter
March 27-28 & April 2-3
Egg Hunts
Easter Bunny

STRAWBERRIES
Pending harvest
U-Pick Season
Bulk Sales

Wood Days
April 10
Shearing demonstrations
Farm fun

Picnics ‘N’ Playtime
April 17-18
Pre-order picnics
Farm fun

PawPalooza
April 24-25
Bring Fido to the farm
Farm fun

May Day
May 1-2

Need activities

Mother’s Day
May 8-9

U-Pick Flowers
Butterfly Release

Fri-Yays
March 19, 26
April 1, 9, 16, 23, & 30
$10 admission for homeschoolers

Farm Attractions

Lady Bug Lane
Garden/farm themed attraction. Low cost DIY. No staffing required.
Bug Stompers 🐞 Tire Totter 🐞 Been N Bug Checkers 🐞 Ladybug Swing 🐞 Ladybug Planter 🐞 Photo Prop

Yard Games
 Low-cost option that is perfect for visitors of all ages. Expand selection.

Tire Town
Play area can be great for younger children, are cost-effective to create, and don’t require additional staffing. Add a shaded seating area for parents.

Photo Props & Farm Decor

Photo Props + FREE marketing
Create several branded photo props around the farm to capitalize on free marketing. People will take photos and they will post them to social media. Easy way to get in front of your key demographic’s family and friends.

Community Sponsorship Idea: Create list of props and farm decor and offer the option to have local businesses sponsor the item in lieu of season long promotion. It would a) cover the creation cost, b) encourage local businesses to share their item which provides LOTS of visibility to the farm.

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